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Strong market sales of the four low-carbon direction of solar - solar energy, corporate, marketing - the solar industry

Solar Net HC  Last year, Premier Wen Jiabao at the Copenhagen climate change conference announcing to the world: "China is New Energy And renewable Energy The fastest growing countries. Installed capacity of hydropower, nuclear power construction scale, Solar water heaters Collector area and solar generating capacity tops in the world. "Data shows that solar thermal industry last year reached 57.85 billion yuan output value, compared to 34.7% in 2008. Can be said that in 2009 China's solar thermal industry is full of changes and upgrades across the year.

Indeed, contributions and achievements that China's new energy and renewable energy industry in the development process. As the "solar Monthly," a statement said General Manager Chen: Premier Wen spoke highly of this industry means that solar energy industry has a new energy into national development strategies, development of solar energy industry ushered in the spring. Meanwhile, the development of this industry also put forward higher requirements.

No doubt that solar energy is a low-carbon industries, green, Environmental protection Is the industry label, but to win the consultant noted that the process of development of this industry there have been some "no carbon" and "not green" behavior, which put forward the healthy development of the industry challenges. So how should we do?

United, not in bars Counted according to the economic scale, solar energy is still just a small industry, but from the meaning of get on with it if it was a large industry. 8,000 solar water heater companies, many of which are SMEs, and you sell, I sell, it is easy to form a vicious competition.

However, the solar energy industry is a new industry, need to cultivate the market. If the energy of a brand can burn the pot market, 30 to 40 degrees, then add up to a few companies able to market the pot boil. Solar energy business is not a peer competitor, but those coal-fired electricity industry, we should Baotuan unanimously, to publicize the benefits of solar energy.

Article published in the vPro Management Online | www.boraid.com|59

As brand leading authority Ai Feng said: "You were just born, not very mature, and you also old Woli Dou, do? So, each person doing this, the first goal is not to their peers for the enemy, opponent, but we form a whole, the energy consumption to lag behind the offensive is to seize the market from them. "

Equal to internal friction within the bar, wasted a lot of resources, as a low-carbon industry should not.

Product innovation, customer focus Serious homogeneity solar water heater industry, the product from raw materials, production process, packaging and Sell Network, has much the same. Innovation seems to be difficult, but as long as the attention of consumers, concerned about Energy , There are always innovative ways.

Example, the sun rain quickly discovered the strong endothermic traditional solar water heater, heat protection technology with poor blind spot, the proposed "security hot wall" of the product claims. Product homogeneity in severe cases, there is Paul Wall's solar water heaters heat quickly gained consumer and market recognition. Sun Rain dealers nearly doubled, with sales growth is presented several times. This is the concern for consumers in exchange for the market return.

We must pay attention, do not think that it costs energy water heater, can heat more slowly! Insulation almost! Consumers are concerned about consumer experience. By himself with, not into the cold water washing on, this who can bear it. Why can not we allow more low-carbon products more and more concerned about the needs of customers.

Professional division of labor, strong market Substantial reductions in the national planning

acquisition price, the solar system prices continued to fall in order to maintain the basic pay rate, the territory will continue to move manufacturing of solar production costs lower regions. Continuation of this trend will continue to extend to 2010.

In the transfer of manufacturing operations to Asia, the European system of solar module plant will focus on downstream development of brand management and systems in various countries launched a new grant program, the emerging PV market will increase in Europe and Japan mature solar increasing market competition, new markets for new entrants to cut into the system development opportunities.

So, the market scale, vertical integration model of the solar energy challenges. Because the resources available to both the industrial chain in the enlarged market of capital, expertise and operational characteristics of different issues, will take the professional division of labor policy to replace the vertical integration business model. This solar energy industry, SMEs, may be a way to survive.

Therefore, when the market scale, specialization Cooperation Trend forming, it will speed up the cooperation and adjustment of industrial policy. Resource optimization market itself to adjust the healthy development of the industry.

Brand communications, to low-carbon Current solar brand communications in CCTV, provincial TV's launch larger efforts. On November 18 last year, the gold in the CCTV Advertisement Resources tenders, sun rain Group 220 400 000 Advertising won the bid for CCTV gold resources "weather" special, "Weather Forecast" 1 +1, and "North Korea News World" annual special title. In addition, comparable with the sun, the rain was also seasonal songs Mu, CCTV ad spending 220 million.

This is powerful evidence of the rapid development of the industry. But when companies advertising more than just spread in the dissemination of brand image, or business philosophy. For example, Temple's "One Sun, One Temple", the U.S. big "to share the good life", Tsinghua Sunshine "world leaders in solar technology," Sun Shower "Paul hot wall, and warm world" ... ... on low-carbon, green green public image did not try. In fact, enterprises find themselves in a misunderstanding, communication is not just the interests of demand products, especially for the industry, energy saving can conduct by public slogans or statements. And consumers to communicate this way will be more recent.

In addition, with appropriate public relations activities with the charity, online and offline unity. For example, last year launched Four Seasons Solar Mu song "Sunshine entrepreneurial action" large-scale public events are launched across the country. This event aims to promote youth employment in rural entrepreneurship and the majority of rural youth with the rapid development of new energy industries, to find a path leading to the wealth of the sun, so that more rural youth to realize their own "boss" Dream, is a promoting "the people business, enriching the people" of public action. Complementary activities and solar energy to rural areas, better enhance the brand image. This is a low-carbon spread.

Everyone to do the market, conducive to the healthy development of the industry, reducing internal friction; pay attention to customer needs, innovative products, energy-saving environmental protection will be in the end; market division of labor more
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