Fear of kitchen products market has been hit quite a mixed bag - the whole kitchen - Hardware Industry
The development of the whole kitchen will help solve many of the residents of trouble in the home improvement process, the direct selection in one place, you can complete the design and installation of the kitchen after use, saving considerable time and effort. The branded kitchen products help guarantee product quality and after-sales service solutions.
Hardware Network HC Since last September, the overall market for kitchen products Sell Suffered setback. Compared with the same period last year, large business sales fell 3 percent and more, small business sales fell as much as 5 percent. An industry insider told the reporter, now many manufacturers are loss of sales. In Beijing, Dongguan, Nanjing and other cities, sales store, Vantage audience 5 discount, promotional posters, folded square of 4.8 is too smart, and cherry, Shuaikang brands have joined the ranks of lower prices, these companies markdowns primarily to revitalize the business inventory, accelerate cash flow.
Reasons for the decline in market demand, some people with respect, Financial Greater impact on the real estate crisis, real estate associated with a high degree of demand for natural overall sharp decline in the kitchen. In addition, the face of high prices of thousands or even million of the overall kitchen, the high-end consumer demand is also affected by the economic contraction.
Market is confused A Chinese Hardware Association officials told reporters that sales slipped surface is implicated by the real estate market, in fact, because the industry is still in the early stage of the lack of product standards, market competition does not regulate, market concentration is not high, full of other small and medium enterprises situation caused. Electric kitchen, a manufacturer in Zhejiang told reporters, a large number of small and medium enterprises are the fancy of the industry's profit margins and short-term profit, no long-term development plan, at this stage a lack of kitchen products industry leader in the field of large enterprises promotion.
It is understood that the rapid development of kitchen products, mainly in recent years, data show that the products in the market space for up to 500? 70 billion yuan, the next 5 years to expand the market space will reach 100 billion yuan. But with the huge market of this product compared to the current lack specific country "kitchen" design and installation of this product standards or specifications, multi-standards based enterprise products and related standards-based components.
For "kitchen" concept of the product, each of which is not exactly the same understanding and requirements. Early stages of development, mainly after a number of cabinet furniture production plants, buy some small kitchen appliances brands, and then introduced the "whole cabinet," the product concept, this period of low prices, but quality is unstable, or even no service.
With Shuaikang, side too, the boss, Vantage and a number of professional kitchen electricity enterprise into this area and realized the kitchen furniture and electrical integration of hardware, embedded in these brands smoke cooker, disinfection cabinet , tank, halter, Baskets and other metal parts, and gradually promote the brand of the overall transformation of the kitchen, but followed by a substantial increase in market price of the product.
Recent years, Haier, Siemens, Panasonic and other major Home Appliances To tap into this area, in turn refrigerator, microwave oven and other products into the kitchen, and accelerate the product's market and large-scale expansion. These enterprises not only promoted the kitchen into the market, product quality, design, installation, operation brand enhancement, but also accelerated the rapid growth of this industry, attracting a large number of furniture factories, workshops, hands were grabbing market short-term profit cake .
Present, a large number of SMEs with its low price, promotions, flexible, branding business on the operation of the market led to a certain extent. Some expansion to the cabinet from the appliance business high initial pricing, marketing channels are not perfect, Marketing Means not flexible, market sales and operating profits suffered a severe test. Earlier this year, party too much store in Beijing Ciqikou poor sales on the market wages and benefits owed employees suffer Dumen event.
Uncertain
Insiders pointed out that at this stage the whole kitchen appliances to tap into the market, can effectively influence the brand, product development professional strength, after-sales service system and other resources for radiation and grafting, but used large-scale expansion and mass production household electrical appliance enterprises, the lack of the home improvement market and sales channels to understand, to experience the "big into small return" embarrassment. And this problem of rapid economic growth is not obvious, once the face of economic downturn, demand fell, Vantage, the performance side too, and other enterprises will face great challenges. 2008 annual report, according to Vantage shares, operating profit loss of 10.53 million yuan, net profit loss of 11.12 million yuan. Loss in Q4 which will be up to 21.71 million yuan. About the Author
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