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Contrarian up big brand new solar water heater competition order

"Appliances to the countryside opened up a brand new solar water heater off competition." Jiang Feng, Secretary General of the Chinese home appliance says.

This reporter noted that since the inception countryside home appliances, solar sales usher in a new situation, the industry has entered a rapid development of competition in the track. Especially in the last two years, at the Four Seasons songs, etc. Mu active promotion of the mainstream brands, the domestic solar industry is expected to open the era of brand competition.

The rise of new leading brands

The domestic solar market this year, the most popular topic, comes as the four seasons song Mu industry represented the rise of the brand new leader.

Solar energy products to rural areas in 2009 and the Industry Development Summit Forum, president of Four Seasons songs Mu Li Jun said, 1-6 months of this year, the solar energy fell 30% overall sales of the context, Mu-song Seasons is across the board gains across the board, sales up appeared in 77% of growth, market share, brand influence and voice industry has also been improved rapidly. More critically, the four seasons song Mu compete in the market from year to capture the market participants focus changed to lead the industry, manufacturing market focus, and promote industry upgrading and progress leader.

A water distributor in Jiangsu ring boss Zhang told reporters, "Mu-song from the four seasons since the early market, sales of water in the ring on the good. The key is product quality, product feature-rich, enterprise marketing and brand operation is standard, promise will be honored on the dealer. At present, we are following more than 10 towns of the business cooperation with the Four Seasons song Mu 6 years, in addition to making money, vision and ideas has also been upgrading. "

Mu's song factory to see at the Four Seasons, a Li Chun presented and promoted by the implementation of the innovative integration of theory display card. The main content is that whatever is conducive to solar energy technology development concept and production resources, solar energy applications of marketing models to promote sustainable development, cultural concepts, can be integrated at the Four Seasons song Mu and application, the company eventually evolved into a unique mode of . Industry observers point out that the market from the production line to line, Mu-song Seasons by cultural ideas and the bright future of solar light and heat, building a unique development model, which Mu-song season will be a strong impetus to the market to open up new territory.

Solar Energy experienced observers cold leap that the limit of 10 years, this year is the solar energy industry, the 10-year period. 10 years ago, many enterprises still do not know the future of solar thermal industry, development prospects and the market space, but 10 years later, the industry has ushered in a new development opportunity, and the emergence of the Mu-song taking four seasons, the sun the rain represented by the new industry leading brand. Reporter noted, first developed a number of solar companies, or to switch his business, or stay in place, or face market shocks can he sacrifice the long corner.

Industry highlights the new path

Li Jun told reporters that the cooperation with distributors, not simple interest, but through the cooperation with them, found in the solar energy distribution of a unique business model. Ultimately, through this mode to achieve long-term win-win factories and businesses, this model will eventually be replicated throughout the country and promotion, making the company's core competitiveness.

This reporter noted that in recent years, Mu-song Four Seasons course in marketing, has been exploring the unique business model. Mu original songs such as Four Seasons marketing meetings and town-site promotion, is deep into the local markets through direct, co-operation with local businesses, organizations hold meetings in all areas of marketing. Adoption of the investment, through investment promotion products and brands. Coupled with the promotion of rural market site, to send product, delivery services, art and other means to send the countryside, promote direct sales through on-site activities. This directly reduced the business of marketing chain, build factories, businesses, consumers Trinity Zero marketing.

In addition to marketing the innovation, the four seasons song Mu upstream product development, technical standards development and integration of resources to promote the industry chain through the integration, it also made a positive exploration. The initial establishment of a company, Mu Seasons song under the "first-class enterprise to make the standard, companies selling second-rate technology, third-rate companies to sell products" strategic positioning, a clear direction for the future development of their own, that is the basis of good products, for technology upgrading and innovation, thereby promoting innovation to upgrade and eventually with their own strengths to promote the standardization of technology related products and universal, to achieve the industry's leading future trends.

According to the characteristics of solar energy products, in order to solve the two problems endothermic and the heat, season the water heater Mu song pioneered the "double hot" standard, change the vacuum conversion efficiency and improve the efficiency of tank insulation. At the same time, the face of their own solar power environmental protection, but in the production process but there are no environmental issues such as raw materials, Mu-song open industry precedent seasons, and 500 holywell to launch the industry's "double green standards."

Industry observers point out that the success of Four Seasons songs Mu, not a single marketing innovation and marketing the results of winning, but the marketing and standards, the integration of technology and products, the realization of the system made the result of force. Meanwhile, the rise of Four Seasons songs Mu also verified the industry's future development trend is the rise of big brands, industry concentration improve.
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