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Haier Brand Water Heater Of The Strong Take

Haier Water Heater: the strong take-all?

2009 Haier water heater the apparent ability of a fat years.

According to reports, on March 1, Haier water heater starts nationwide roadshow. Tour, the roadshow box car will use live demonstrations, field experience and other means, to each water heater Energy Parts one by one show, I hope consumers from the full understanding of the structure of water heaters and materials. The tour to Beijing, Nanjing, as a starting point, plans 45 cities across the country.

And roadshow marketing means that matching is Haier water heaters to the market all-out assault.

Down-take-all Haier water heater to the high-end

long hair force, which is the main path with the technical content of product-market breakthrough.

A gas water heater market, according to the PRC, market monitoring bodies of the monitoring report, Haier gas water heater in August 2006 following a rise to fifth place in the industry after the successful April 2008 sales of gas water heater into the top three. The sales growth is based on wireless communication, digital thermostat and other high-end products Sell Based on the rapid growth, including Haier, "Wireless Link" series that sold more than 20% of total sales. Previously, gas water heater market, there is clearly divided the two camps: the million and, MACRO-led domestic brands accounted for the low-end market to the forest, led to rates of foreign brands accounted for the high-end market. Haier breakthrough in high-end market, can be considered domestic brands in recent years, gas water heater market, the biggest bright spot.

Entered in 2009, Haier water heater to move into a deeper level of high-end performance. In mid-February, Haier enjoy smooth water heater won the 2009 series of industrial Germany IF Design Award, this is the first time the prize of domestic water heater brands. It is reported that Germany's IF Design Competition is recognized as one of the important design Grand Prix to promote design innovation, focusing on industrial design elements of human nature known, award-winning products represent the process, design, use of sexual satisfaction can be great consumer demand, leading consumer trends, has high artistic value and market value.

It is reported that Haier Changxiang series water heaters are storage-type electric water heater, in addition to heating, energy saving through the use of the basic functions and simple compact, lightweight body color and changed the traditional bulky storage-type electric water heater outside, its The most outstanding feature is the design through the manipulation of humanity will unite all the complex functions of a button, allowing the water heater "smart" up, bathing operation in one step. It is learned that the family has been involved in a national roadshow Haier water heater, its market price will be more than 3500 yuan.

However, advancing to the high-end market strategy is part of Haier's water heater, to keep 12 in the premise of high-end market, Haier water heater will focus on developing 34 market.

For "home appliances to the countryside" policy, Haier water heater did quite well prepared. "Tissue products in the countryside, we use of electricity for rural areas, such as daily bathing needs detailed investigation, the purpose is to allow the farmers to wash the sick brother bath, rest assured that bath." Haier home appliances water heater countryside official says.

Rural households under the previous survey, the difficult problem of rural people bathing more concentrated in the electricity, gas safe, low-quality product unsafe, solar energy depends on weather, too much so, this, Haier chose water heater especially in the security , cost-effective products on the very prominent in the countryside to participate in the home appliances. It is reported that Haier total of 15 electric water heater gas water heater products and 15 products involved in the national "home appliances to the countryside" in the bidding.

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