solar water heater collector

solar water heater collector

2009, presented five hot solar water heater industry - solar water heater, solar energy to rural areas - Network Appliance Industry-hc360 HC

"

Bringing home appliances

"Policy, the fire had

Solar water heaters

The group. Originally belonging to the face of such a "grass-roots industry" group, the sudden national policy support, from the initial "hand workshop chipping away" of the current "group made perfectly justifiable force", the entire industry into the development this year is track, fast track growth.

Recently, more than 10 persons in charge of domestic solar companies interviewed said the solar water heater is a bit on the bright sun, the countryside this year, the policy confirms our efforts and to pay for many years. The global climate conference in Copenhagen, Premier Wen Jiabao announced China to the world of solar water heater collector area ranks first in the world, once again solid in our direction and pace.

The past year, domestic solar water heater business, compared with previous years, achieved many new leaps. Reporter investigation found: rapid amplification scale industry, increased by the sum of the previous 3 years, industry output expected to grow from 35 billion yuan to 50 billion yuan mark for the breakthrough. Sudden emergence of big business, with nearly 2,000 in a plant group, the size and number of large enterprises can quickly upgrade the Sun Rain, Seasons Mu-song, Sang Le, force Norit, Qinghua Sun, Sangxia, Haier, Sun Bao, Japanese Leader to accelerate business expansion such as a second line. Industrial integration and upgrade faster, a group of successful companies are not forced to closed down in transition, there are more than 400 new enterprises to participate in grabbing market share.

Industry observers point out that this year's growth and expansion of our solar water heater, the next year will mark the transformation and upgrading of many enterprises in the next 3? 5 years will be re-shuffle quickly into years, now has plenty of solar energy enterprises to grow The time is urgent.

Mud shore

This is a grass-roots industry, without government guidance, is that some people hammering up the development of new industries. Led directly to the industry with low barriers to entry, many firms involved, once the number of up to 3000-5000, while the top 20 enterprises in industries with lower market share, some factories are mostly short-term profit, the market saw sales of products, investment small, large profit margins, product prices and so opaque opportunities. At present, solar water heater business for more than 85% of the market from the countryside.

However, this year as the "home appliances to the countryside" policy, the access to the rural market enterprises were re-screened, re. A large number of successful enterprises which are "home appliances to the countryside" status, we began to re-examine the development of business objectives and market planning, improving their market

Sell

Network.

Solar New Energy Group Chairman Xu told reporters the new solar industry looks very simple, low trade barriers, but you want to do after entry is not easy. Therefore, this year, many solar energy companies in the "Mud shore" is not only required great courage and determination, but also need more resources. Build their own channels, the development of own brands, the establishment of standardized plant, set up

Marketing

This year the team has been the standardization of many solar energy companies, but the solar companies in Jiangsu Beidelaite Zhang Wei, general manager of view, fought in the domestic market from overseas, turned low cost, enterprise, the primary task is to establish an 34 market national sales network.

Re-branding

A house in the solar water heater

Advertisement

Media "solar energy industry information", the reporter can see, over 80 corporate advertising, and yet there are 56 with a unified style: inviting hinterlands of TV celebrity endorsements. Layout is exactly the same: with star products. More representative, a solar company in Nantong, Jiangsu, the direct endorsement by the companies responsible, claiming to to character generation. According to incomplete statistics, there are currently more than 120 companies have chosen the way to celebrity endorsements to corporate branding and promotion.

In addition, the solar water heater industry, the phenomenon of Near brand is also very prominent, following the emergence of the Ming emperor to emperor, imperial alliance a blanket, and Tsinghua University has also appeared in the sun next to the Sunshine Division, National Tsing Hua Sun, Tsinghua Unisplendour, and even also appear beside the case name brand home appliances, Haier sun

Changhong

Hong Sun, Siemens new energy, Hisense and solar energy emerging in various places.
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